“I’ve always been into arts and crafts of different kinds,” says Michelle Currie. “My mom taught me cross-stitching at a really early age. I’ve painted ceramic Christmas villages, and back when it used to be popular I put puffy paint on sweatshirts and t-shirts for a while. Then in the nineties a coworker introduced me to scrapbooking and I kind of got hooked on that.” Today, Currie is the owner and creative director of Pink and Main, a craft store in Palmetto that specializes in papercrafting supplies. Papercrafting is the art of creating decorative and functional objects out of paper and includes disciplines like scrapbooking and card-making. “Scrapbooking led me to card-making which is very similar,” Currie says. “Both use papers, rubber stamps, stickers and things like that. I really enjoy card-making because it’s a smaller canvas. You make a little card and it’s done.” At chain craft stores, you’ll often find the same cookie-cutter stamps and dies. What sets Pink and Main apart is the uniqueness of their product. When Currie first started, she personally designed all of the stamps. As the business has grown, she has brought in artists that illustrate the concepts she comes up with for the stamps and dyes. In addition to the standard papercrafting supplies like foils, stencils and embellishments, Pink and Main also offers curated subscription boxes including the Crafty Courtyard Kit which comes with enough materials to make dozens of cards. It’s not surprising that Currie would incorporate such personal touches in her business. It’s part of what she loves about crafting in the first place. “In this day and age when we’ve gotten so used to texting and emailing, making a card is a simple way to let someone know you’re thinking about them that doesn’t involve technology,” Currie says. “You get to see the joy when you give it to someone and tell them you made it for them.”