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Pines of Sarasota Re-Freshes Brand To Match New Corporate Vision

Coconut Telegraph

SRQ DAILY

SATURDAY SEP 19, 2015 |

Pines of Sarasota has unveiled a new corporate brand identity designed to honor the organization’s legacy as a pioneer in compassionate skilled nursing while evolving the brand into a national leader of rehabilitation and senior care solutions. “As an organization devoted to seniors and their well-being, we endeavor to continue a progressive, national leadership role created by my predecessor John Overton to pioneer new programs and services that not only advance the standard of care that set a national benchmark, but makes a difference in lives of each and every patient.”stated states David Sylvester, President and CEO, Pines of Sarasota.  Bette Zaret, Director of Strategic Marketing for Pines of Sarasota, took the lead in helping the organization create a brand that matched the bold corporate vision. “The new logo is more iconic and memorable and the tag line not only plays into our historical past, but showcases our biggest end benefit….our compassionate care,” says Zaret. 

Pines of Sarasota

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