Through Veterans Day, November 11,  area businesses and restaurants will participate in the “Buck Up” program to benefit veterans. Participating businesses will invite patrons to contribute a dollar at the point of sale and proceeds from this initiative will benefit the Special Emergency Resources for Veterans (SERV) program, which is administered by Goodwill Manasota. The SERV program provides emergency assistance to veterans and their families for housing, education and food. “As veterans are discharged from the military, the demand for services designed to facilitate their reintegration into their communities, families and jobs is immense,” said Bob Rosinsky, president and CEO of Goodwill Manasota. “The SERV initiative is a program that we are proud to offer to the veterans in our community who need it most. We are grateful to the community leaders and businesses that are participating to raise awareness and funds through the Buck Up effort. And we would like to assure community members who are considering a donation that every dollar is appreciated and makes a difference.”

Goodwill Manasota