When asked about the formative museum experience they most cherished, SB2 panelists Jeff Rodgers of the South Florida Museum (you can guess which one of the two above was his) and Anne-Marie Russell of the Sarasota Museum of Art (yes, the underwear) shared their passion for the power of authentic objects to transform a space. They were joined by Steven High of the John and Mable Ringling Museum of Art, Tom Barwin of the City of Sarasota and Nathan Schwagler of the Dali Museum, also yesterday morning’s keynote speaker. All kidding aside, participants were on the edge of their seats listening to the number of innovative experiences available in their own backyard. Schwagler spoke of the work he directs at the Dali Museum Innovation Labs where he engages with companies to transform their pathways to creativity. A poignant story about his son and his wooden tiger spoke to how easy it is to shoot down new ideas. For the whole story, check out our coverage in the June edition of SRQ magazine and in the SRQ Inside the Brand blog at srqinsidethebrand.com. 

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