Photo of Pink Pedal Pusher, Tropic Like It's Hot and Purple Reign Tri Sets provided by Tri Sirena

“Let your mess be your message” goes a­ mantra that deeply resonates with Stefani Schuetz, skin cancer survivor as well as CEO and co-founder of Tri Sirena Athletic Apparel. Having overcome stage 2 melanoma alongside her husband and accompanying co-founder Dr. Christian Schuetz, Stefani built a platform on which she not only shares her story, but also provides fellow athletes with the protective sports gear they may have never known they needed.

Avid triathlete and fitness junkie, 25-year-old Stefani never thought she would have developed cancer at such a young age. So following her recovery, training for a triathlon and struggling to find proper clothing to shield her skin from the sun’s harmful rays, she designed her own line of fashionable tops, bottoms, swimsuits, gloves, hats and more, all fabricated with UPF—ultraviolet protection factor. The company launched April of 2017, first primarily with triathlon-specific attire, then expanding to a variety of run, bike and swim-friendly items. While predominantly an online store, Stefani and the Tri Sirena team travel across the country, from Kona, HI, to Lake Placid, NY, making appearances and hosting events at Iron Man races to showcase their products. This Sunday, June 24, the Tri Sirena team will set up shop at 7:30am at the Siesta Key Beach Pavilion for the Siesta Key Sirens Women Triathlon.

“Our mission is to educate people, making sure that they are aware of how common and serious skin cancer is,” Stefani said. “It’s so important to take care of your skin at a young age to prevent something like this from happening to you.” Customers can anticipate hot new items such as SPF leggings in the future.

Photo of Pink Pedal Pusher, Tropic Like It's Hot and Purple Reign Tri Sets provided by Tri Sirena

Tri Sirena