BGCSC's newest ambassador initiative, Club Blue, is launching its 2020 “Be The Connection” campaign in celebration of the organization’s 50th anniversary. The five founding board members of Club Blue are launching the unique campaign to focus on the four pillars of BGCSC including healthy lifestyles, character and leadership development, academic success and workforce readiness. In alignment with the 50th anniversary of BGCSC, Club Blue is seeking 50 new ambassadors whose values align with one of the organization’s pillars. Club Blue will engage and challenge those local professionals and businesses to connect with the organization in one of several ways, and document their contributions on social media utilizing the hashtag #ClubBlueConnection.

Over the course of the year, Club Blue will announce the impact of the 2020 “Be The Connection” campaign, and host social events to generate interest in and exposure to BGCSC. Club Blue is also looking for businesses and corporations to sponsor the upcoming events. “This is an exciting milestone for the Boys & Girls Clubs of Sarasota County as it’s celebrating 50 years of changing lives and building great futures,” commented Club Blue Chair Kaitlyn Perez. “That is why we decided to roll out a unique social media campaign that will continue to build our community’s awareness of this phenomenal organization and hopefully encourage new professionals to contribute in meaningful ways.”

To stay connected with Club Blue, register yourself or your business at bgcsarasota.com/ClubBlueConnection. Once registered, you will receive updates from the Boys & Girls Clubs of Sarasota County and information about upcoming events and future membership opportunities with Club Blue.