TEN Water Responds to Rising Consumer Concerns Over Single-Use Plastics with New Packaging
Todays News
SRQ DAILY WEDNESDAY PHILANTHROPY EDITION
WEDNESDAY DEC 2, 2020 |
BY BRITTANY MATTIE
TEN® Alkaline Spring Water, a commercial water company out of Boca Raton, FL, offers the highest pH water available at 10 pH, rich in electrolytes and hydration. TEN is sourced and bottled from natural springs, filtered by the foothills of the Appalachian Mountains in underwater caves. These caves are natural quartzite and granite aquifers with rock so dense, they naturally filter the water to an incredibly pure state—free of chemicals, impurities or pollutants. Many other bottled waters, and filtered tap water, come to the consumer sourced from municipal sources or limestone aquifers and deliver non-absorbable calcium. Alas, TEN still finds itself guilty of being an industrial culprit in contributing to the concerning plastic plight worldwide—landing on the shelves of grocery stores packaged in single-use bottles just like its competitors.
Keeping an earth-friendly mindset, the Florida-based company recently announced its distribution and expansion of new 12-ounce sustainable aluminum cans with national partners, United Natural Foods (UNFI) and KEHE Group. The more eco-friendly packaging was introduced in an effort to reduce plastic waste before the close of 2020 and beyond to combat the significant uptick of single-use plastic consumption this past year as the entire nation stocked up on COVID provisions and essentials (bottled water) throughout quarantine.
In a response to rising pollution concerns, the company launched the first aluminum can of 10pH alkaline water on the market in a convenient and sustainable 8-pack carton, which are now available at Sarasota and Manatee County Whole Foods and Publix locations. “With national distribution through UNFI and Kehe,” says Jose Fernandez, chief executive officer for TEN, “our long-standing retail partners throughout the natural channel will now be able to offer this one-of-a-kind product to their environmentally-conscious consumers seeking alternatives to single-use plastics.”
« View The Wednesday Dec 2, 2020 SRQ Daily Edition
« Back To SRQ Daily Archive