During this month’s professional development program, the Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) will present “Demystifying the Leaf: Selling the Vision of Medical Cannabis in Florida” on October 19, 2021, at noon via Zoom. The event will feature Todd Beckwith, the director of corporate affairs at AltMed Enterprises.

Not long ago, the founders of MÜV Medical Cannabis Dispensary had to convince state leaders that they even were a legitimate business. Fast forward to 2021 and MÜV has been named the Large Business of the Year by the Greater Sarasota Chamber of Commerce. During his presentation, Beckwith will explain how strategic communications and earned media successfully shifted mindsets of the business community, as well as the general public, within a few short years. “This month’s program will illustrate how strategic public relations efforts can effectively overcome business obstacles, combat misinformation and change public perception,” says Melanie Reda, APR, CPRC, president of the CWC-FPRA. “Communications professionals from all industries will come away from this event with strategies and tactics they can use within their own organizations.” 

With nearly three decades of marketing and business management experience, Beckwith has been involved in the development of more than 50 medical cannabis products and launched the national and internationally recognized MüV™ Brand of medical cannabis products and MüV Dispensaries. Additionally, Beckwith has been a keynote speaker on medical cannabis at the Tiger Bay Club of Sarasota, presented at medical cannabis physician education symposiums in Ft. Lauderdale, Tampa and Orlando and conducted dozens of regional and national medical cannabis media interviews.

Tickets for the program are $10/FPRA members and $15/guests. To register, visit cwcfpra.com/events.