First Watch Remodels Classic Downtown Sarasota Restaurant

Good Bite

First Watch, the Bradenton-based Daytime Dining concept serving a chef-driven menu of brunch favorites and seasonal specialties, has renovated its Downtown Sarasota restaurant to feature an open-air patio with a built-in bar and outdoor mural designed to complement the area’s vibrant arts scene. The newly refurbished restaurant at 1395 Main Street was First Watch’s third restaurant in Florida, having opened in 1992, and has evolved significantly since its time as the original site of the breakfast, brunch and lunch concept’s corporate office in its early years. The mural facing the Selby Public Library was designed by muralist Effie Theodosiou (@lzysunday) and brought to life by Florida-based lettering artist, muralist, and illustrator, Morgan Elyce (@uhbeautifulmes). Nestled within the design are breakfast essentials like a pot of coffee with nods to the fresh seasonal produce grown in the Sunshine State and sourced for First Watch’s rotating seasonal menu, such as oranges and watermelon. The renovations come just as the restaurant concept unveils two new specialty iced coffees and launches its new summer seasonal menu with five limited-time offerings – from a Strawberry Tres Leches French Toast to Lone Star Brisket Hash – available now through August 13. With its headquarters based in Bradenton, First Watch has been a Florida brunch staple for more than 35 years with more than 110 locations across the state. The concept serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. To place an order or join a digital waitlist, guests can download the First Watch App available for Apple iOS and Android or visit FirstWatch.com. 

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