It is estimated that nearly 400,000 people in the U.S (over 79,000 people in Southwest Florida) have some form of autism, a developmental disability that typically appears during the first three years of life. Autism and its associated behaviors interfere with the normal development of the brain in the areas of reasoning, social interaction and communication skills. Because these characteristics can make it difficult for an individual on the spectrum to successfully access and navigate the community, the Center for Autism and Related Disabilities (CARD) at the University of South Florida (USF) established the “Autism Friendly” Business Initiative. By implementing best practice recommendations through the “Autism Friendly” program, businesses and organizations can foster a sense of safety, enjoyment, and belonging for guests of all abilities.

This summer, Marie Selby Gardens has joined the growing list of "Autism Friendly" businesses designated by CARD-USF. Making the Gardens an inclusive place for all, including those with autism-spectrum disorders, is a priority for the organization.

“Cultivating a culture and environment where everyone feels welcome at Selby Gardens, regardless of their abilities or other differences, is a pillar of our strategic plan,” said Jennifer O. Rominiecki, president and CEO of Marie Selby Botanical Gardens. “This designation tells us we are heading in the right direction with the programming we have introduced. With CARD’s expertise and support moving forward, we can ensure that our entire staff is empowered to make a difference.”

Last fall, Selby Gardens introduced “Tranquil Tuesdays” at its Downtown Sarasota campus. This periodic event offers complimentary, after-hours admission to neurodiverse and sensory-sensitive individuals and their families and caregivers. Guests can experience the Gardens without the usual daytime crowds, noise, and other distractions. Selby Gardens also offers participants customized sensory maps of the campus and free use of noise-canceling earmuffs and wheelchairs. The maps, earmuffs, and wheelchairs are available to all visitors during regular operating hours too.

Companies who choose to join the businesses in Southwest Florida who are part of the “Autism Friendly” Business Initiative receive technical assistance consisting of an examination of the business location, practices/procedures and environment and suggestions for no cost or low cost accommodations that may better serve an individual with autism spectrum disorder (ASD), training with an overview of autism spectrum disorder and direct instruction for employees on how to approach and assist individuals with ASD, employee relations with comprehensive support to business owners and managers who may be in the position to hire and supervise an employee with ASD, and public visibility through the CARD-USF webpage which maintains a directory of “Autism Friendly” businesses, where constituent families can search for businesses that have a relationship with CARDUSF.

Since its creation in 2008, CARD-USF’s “Autism Friendly” Business Initiative has become a model for Florida and other states that want to create welcoming communities.

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