Pura Vida, South Florida’s leading wellness and lifestyle brand known for its beloved balance of nutritious and delectable menu offerings sourced sustainably from high-quality, fresh local ingredients, is coming to University Town Center (UTC) in Sarasota. The Miami-based all-day cafe is bringing its signature aesthetic to a 2,000-square-foot space along Cattlemen Road in the West District at UTC. What began as a passion project in 2012 for husband-wife duo Omer and Jennifer Horev has since established itself as a premier wellness brand for South Florida and beyond. Scheduled to open in the first quarter of 2024, guests at the new Pura Vida UTC can anticipate the brand’s acclaimed “feel-good” menu sourced using local and organic ingredients whenever available in a beautiful indoor-outdoor setting. Pura Vida’s menu includes an All-Day Breakfast showcasing a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic Acai Bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps, Sandwiches, and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai Bowl. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and wellness shots, superfood smoothies, kombucha, and artisanal coffees and teas. UTC is a premier lifestyle destination by Benderson Development located off I-75 and University Parkway on the border of Sarasota and Manatee counties. Spanning over 4 million square feet, the district features more than 250 specialty stores, 80-plus restaurants, three hotels and over 250,000 square feet of premier office space. Pura Vida is among an exciting lineup of new businesses coming to UTC. Other new shops and restaurants opening soon include farm-to-fork concept Naked Farmer; Orlando’s famed Foxtail Coffee Co; locally owned The Breakfast Company; J.Crew Factory; specialty outdoor retailer REI Co-op; Sarasota-Bradenton’s first Drybar; Greek restaurant Blu Kouzina; and more. For more information on Pura Vida, visit https://www.puravidamiami.com. For more information on University Town Center, visit www.utcsarasota.com.