October 7, 2023, marks the second annual Ageism Awareness Day, a day dedicated to drawing attention to ageism, mobilizing action to end biased language and discrimination based on age. Ageism includes stereotypes, prejudices and discrimination against individuals or groups because of their age. It can take many forms, from derogatory language, jokes, and attitudes to unfair policies and practices that limit opportunities for older adults. Sarasota County is a designated Age-Friendly community and is home to one of the country’s largest proportions of older adults with more than a third aged 65 and older. By 2045 seniors are projected to represent over 17% of all residents nationally. Despite this fact, “Ageism is still one of the most pervasive and accepted forms of bias that exists,” says Erin McLeod, President/CEO of Senior Friendship Centers. “Ageism inflicts harm, casting a shadow on physical and mental health, finances, self-esteem, and so much more." says McLeod. “It's not just a mission – this touches everyone and we want to encourage a new perception of the journey of aging. Now, and into the future, we must cultivate a culture that sees each person for their value to society, that honors and recognizes the resources and talents that older adults bring to our world. Honestly, every day is ageism awareness day at Senior Friendship Centers!” Senior Friendship Centers and other advocates are urging businesses, organizations, and individuals to take concrete steps to counter ageism, such as reviewing policies and practices for unintended biases, using inclusive language, depicting people of diverse ages positively and having age diversity in leadership. Research shows ageism detrimentally affects individuals and communities. But by taking action, we can build a society that values wisdom, celebrates diverse contributions, and ensures equity regardless of age. A few facts about ageism, which affects people of any age and harms all: There are many forms of ageism, including internalized, cultural, implicit, and benevolent.Ageism decreases quality of life and can shorten lifespan by 7.5 years. Although it is universal, people do not always take ageism as seriously as they do other forms of inequity. Ageism intersects with, and exacerbates, all other discriminatory “isms.” In the media, underrepresented older adults most often reflect negative stereotypes. According to the United Nations, on a global scale, one in two people are ageist.