Tervis Big Winner of Super Bowl LVIII
Todays News
SRQ DAILY MONDAY BUSINESS EDITION
MONDAY FEB 12, 2024 |
BY JACOB OGLES
It turns out Tervis was the safest bet at the Super Bowl this year.
The Venice drinkware manufacturer on Sunday night immediately made Kansas City Chiefs steel tumblers available, honoring the team as Super Bowl champions. The company sent out a release before the game announcing manufacturing for the products would begin as soon as the final score was in.
“Tervis, the nationally loved and family-owned drinkware company founded in 1946, is taking the field by storm with a new drinkware option to help you show off your team spirit,” a release from the company reads.
The company produced a 30-ounce Traveler with a straw lid, and custom-printed cups decorated to honor both teams headed to the Super Bowl.
The technology available at the Venice manufacturing plant also allowed Tervis to prepare for a Chiefs or a San Francisco 49ers victory and to make products immediately available. Logos were predesigned in anticipation of either game outcome.
The company shared footage with media of a worker making a “night game” style cup with the winning team logo set against a black background. Immediately after the game, a cup decorated in bright red and branded with the Chiefs logo and the words Super Bowl LVIII showed up on the Tervis website.
Tervis officials said every cup would be “complete with the new flexible straw lid option that offers a secure fit and efficient removal by an ergonomic tab.”
That’s a product that was only unveiled for the first time by Tervis last Tuesday.
“We are always striving to create innovative drinkware options for our loyal customer base,” said Hosana Fieber, CEO of Tervis. “As many of us take our drinks on-the-go, this new lid accessory offers security to minimize spills, more flexibility and is overall easier to clean than most straw lids currently available.”
Tumblers honoring the champion team are now officially available for purchase at Tervis.com. The cups retail for $34.99 on the company website. Note: The straw lid will not be available on all cups. It's only available for the 30 oz Tervis Travelers (stainless steel) and for NFL, and Tervis only offers the straw lid on 30 oz Night Game (the black-on-black design).
Image courtesy Tervis.
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