Photo courtesy Visit Sarasota County: View of Sarasota hotels from Art Ovation Hotel rooftop.

As I sit down to write this column, I can't help but feel a sense of excitement and pride. You see, it's that time of year again when we prepare to gather to celebrate excellence among our local hospitality industry, an industry vital to our region’s economy.  Each year we at Visit Sarasota County host a National Travel & Tourism Week celebration to take a moment to spotlight those in our community who work so hard to make Sarasota the welcoming destination we are today.

This year’s event will take place May 14, and the occasion will hold an even greater significance as we proudly reintroduce our esteemed awards program, now christened as The Haley Hall of Fame Awards. 

Named in honor of my friend and mentor, the illustrious Virginia J. Haley, who devoted an astounding 24 years of her life to Visit Sarasota County and the broader hospitality realm. These awards stand as a poignant tribute to her enduring legacy following her retirement as President and CEO of VSC last year. Through her unwavering commitment and tireless efforts, Haley indelibly shaped our community, leaving an enduring imprint that continues to resonate far and wide.

But before we get to the festivities, we need your help. We're currently accepting nominations for The Haley Hall of Fame Awards in several categories, including Management Excellence, Front Line Excellence, Heart of the House Excellence, Volunteer Excellence and Rising Star. If you know someone who embodies these qualities and deserves recognition, I encourage you to submit a nomination here before March 29.

At Visit Sarasota County, our mission is clear: to spotlight the very best our community has to offer and cement Sarasota County's status as a premier destination for travelers worldwide. We feel recognizing the individuals who make it happen is one way to do just that.  

We hope you submit a nomination and then join us on May 14 at 4pm, at Bird Key Yacht Club for our National Travel & Tourism Week celebration as we announce the nominees and winners of The Haley Hall of Fame Awards.  

As we eagerly anticipate this year's National Travel and Tourism Week celebration, let's unite in honoring those who truly make Sarasota County a gem among destinations. Together, let's continue to elevate our hospitality industry and inspire unforgettable experiences for all who journey to explore our vibrant corner of the world.

Erin Duggan is president and CEO of Visit Sarasota County.

Photo courtesy Visit Sarasota County: View of Sarasota hotels from Art Ovation Hotel rooftop.