Manatee Memorial Hospital, a cornerstone of healthcare in our community for over seven decades, announces a strategic realignment of its network of healthcare services and access points. Comprised of Manatee Memorial Hospital, imaging, emergency, rehabilitation, home health, surgical and specialty care, Manatee Health represents the entire system of healthcare services.

In the 70 years that Manatee Memorial Hospital (MMH) has served the community, the hospital has grown rapidly in every category. MMH has been a market leader in innovation and recognized by accrediting agencies for several service lines. During these periods of growth, the hospital has added both inpatient and outpatient services to accommodate the needs of our expanding population. According to Josh Moore, COO and interim CEO, “Manatee Health was conceived to bring awareness to the breadth and depth of our services by integrating them into a unified brand. This new entity, Manatee Health, represents the collection of our network and better communicates our comprehensive menu of services. It embraces our size and scale while highlighting each affiliate as part of our integrated network.”

Manatee Memorial Hospital serves as the anchor brand and the inspiration for Manatee Health as the hospital was founded by the community in 1953. “We are proud of our heritage and look forward to continued growth and innovation under the Manatee Health network of care,” adds Moore. As part of the new brand launch, the entire network, including the hospital, benefitted from a unified refresh of the logo. Though subtle, Manatee Health has incorporated a more modern font and aligned a consistent icon of the three-quarter cross that has long been associated with the hospital.