Pura Vida Miami, proudly announces the expansion of its healthy culinary empire to the west coast of Florida with the opening of its latest 4,000 sq. ft. location at University Town Center (UTC) in Sarasota. With nearly 30 locations across South Florida and most recently, New York, the brand’s new outpost marks Pura Vida Miami’s first venture in the region, continuing the brand’s mission to bring wholesome, nourishing food to vibrant communities across the state.Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida Miami was born out of their personal need for fresh, wholesome food that could be enjoyed any time of day—a gap they identified during a road trip from Orlando to Miami. This experience sparked their mission to normalize the notion of healthy food, make healthy living both accessible and enjoyable, and create spaces that combine nutritious, delicious meals with a welcoming atmosphere, designed to feel like an extension of their own home. Since then, Pura Vida has grown into a beloved destination, creating over 1,000 careers across South Florida and New York while promoting a balanced lifestyle centered on wellness and community. Reflecting their "Health is Happiness" philosophy, each location, including UTC Sarasota, is thoughtfully designed to embody their passion for health-conscious living, offering a serene environment enhanced by the brand’s signature decor. Pura Vida Miami’s extensive menu, inspired by family recipes and the Horevs' travels, embodies a commitment to quality and healthy eating. Crafted without the use of seed oils while using clean cooking techniques, the offerings highlight the natural flavors of high-quality proteins, fruits, vegetables, and healthy grains. Guests can enjoy the brand’s famed All-Day Breakfast offerings, showcasing a range of avocado toasts, and pasture-raised eggs each paired perfectly with a selection of artisanal coffee, matcha drinks, and teas. Continuing a commitment to a healthy lifestyle, clean chef-driven Salads are customizable with high-quality proteins of your choice, alongside colorful Wraps & Sandwiches, and Bowls featuring a variety of bases and proteins that cater to a diverse range of dietary preferences. An array of superfood smoothies, cold-pressed juices, wellness shots, açaí bowls, and fresh-baked goods further enhance the menu, ensuring there is something for everyone—whether vegan, vegetarian, or gluten-free. Pura Vida Miami UTC Sarasota is NOW OPEN at 192 N Cattlemen Road, Sarasota, FL 34243. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit PuraVidaMiami.com.