Following a series of townhalls with hospitality partners and community stakeholders, Visit Sarasota County (VSC) has announced a joint $200,000 campaign with the Bradenton Area Convention & Visitors Bureau (BACVB) to let visitors know that the Sarasota-Bradenton region remains a viable travel destination. The “Florida’s West Coast” campaign will launch on Friday, November 1, and run through the remainder of 2024. Custom digital content will promote hidden gems throughout Sarasota and Manatee counties to major metros including New York, Boston, Chicago, Cleveland, Philadelphia, Pittsburgh, Indianapolis, Detroit, Washington, D.C., and Baltimore, among others. Once here, a Neighborhood Navigator Pass encourages visitors to check into 15 unique areas across the region, with giveaways to incentivize further exploration. Paired with the “Florida’s West Coast” campaign, VSC will lean into $500,000 in matching funds from VISIT FLORIDA to drive awareness and engagement to new custom content solely focusing on Sarasota County. These media efforts will take place through June 2025. All these efforts will complement VSC’s ongoing “Support the 941” initiative, which invites local businesses to share special deals and events on supportthe941.com. Locals are encouraged to post about their experiences on social media using #SupportThe941.