Pictured: Sarasota Paradise players from this past season. Photo courtesy of Sarasota Paradise.

Sarasota Paradise, a USL League Two team based in Sarasota, recently announced a three-year partnership with hummel PRO North America, a Danish sportswear brand. The partnership names hummel as the club’s official apparel partner, effective immediately. While working together, hummel will provide all of the kits for Sarasota Paradise, as well as training apparel and additional fan merchandise to help bolster the club’s identity. “At Hummel, we’ve been living our value of ‘changing the world through sport’ since 1923, which is why we are thrilled to become the official apparel partner of Sarasota Paradise," said Conor Caloia, hummel PRO North America. "Sarasota has built and fostered an incredible community around the sport of soccer these past two years, and we can’t wait to join their story and help them continue to build.” Founded in 1923, hummel is an official outfitter for professional football clubs all over North America. Known for its iconic bumblebee logo and chevrons featured on many globally recognized teams, hummel’s iconic look can be found on the jerseys of the Danish national team, La Liga's Real Betis, Werder Bremen and FC Cologne in the Bundesliga, as well as multiple USL Championship and USL League One clubs. “We’re thrilled to announce our partnership with the esteemed sportswear brand hummel,” said Marcus Walfridson, CEO of Sarasota Paradise. “With their strong legacy of innovative and distinctive kit designs, hummel will help us create something that truly speaks to what Sarasota Paradise is all about.” The new jerseys will be revealed during a hummel kit release party in early 2025.

Pictured: Sarasota Paradise players from this past season. Photo courtesy of Sarasota Paradise.