Glimpse Into Saks, Sophies
From hard shops featuring the designs of Alexander McQueen to fitting rooms with private habberdasheries, the newest location for Saks Fifth Avenue exudes exuberrance and exclusivity. Executives for Saks and The Mall at University Town Center today invited press and special guests to a preview of the new store at The Mall at University Town Center, and SRQ was there to share the first glimpse of the store, which opens to the public on Thursday. From the moment your car gets valeted at the outside entrance, you can expect a luxury experience. Tables showcasing the exclusive work of such high-end shoe designer labels as Manolo Blahnik and Brian Atwood greet the high-end shopper, and officials from Saks stressed that the opening of the new store brings labels to this market never showcased before, even in the just-closed Saks location at Westfield Southgate. Among the new features at this prototype Saks are the hard shops lining the walls that exclusively showcase work by particular designers in everything from handbags to runway dresses to fragrances. Saks-specific mannequins boldly adorn some of the most difficult-to-find clothes fresh off the runways in couture shows, while a contemporary section of the second floor brings fashion for the everyday lifestyle in demographics from the teens to the senior set. The event Monday was billed in large part as a showcase for Sophie's, the private dining experience inside Saks. An intimate dining setting and outdoor terrace, which incidentally connects to the private Saks Fifth Avenue Club for private shopping experiences, provides an upscale setting for fine dining. This is only the second Sophie's concept to debut in the United States, following a location in a Saks in Chicago. The event Tuesday was a coming out party of sorts for this debutante of stores. A Key to the Cure charity event will be held Tuesday night, and the store will also be open during an exclusive tour being held for special guests at the Mall on Wednesday evening. Then the store will be a major part of the UTC ribbon-cutting event on Thursday morning, when Saks president Marigay McKee will be in town.
Filed under Retail Tags: featured Saks Fifth Avenue University Town Center 
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